Concrete jungle where dreams are made of? Whatever song you choose, the mysticism and lure of New York City can’t be denied. If you can make it there you can make it anywhere, and all that.

Designer John Peters, a lifetime New Yorker himself, played on the allure of his city in creating his two signature brands, Manhattan Portage and John Peters New York.

These days, with Manhattan Portage sold to a third party, Mr. Peters focuses all his attention on his self-named brand, John Peters New York, constantly creating better and better backpacks. The brand is especially great for students. The tagline is ‘squarely utilitarian’ bags and it lives up to the promise, mirroring the self-made man image that is the dream of New York City.

John Peters New York student backpacks are strong and durable, made of trademarked Cordura Plus nylon (a signature of Mr. Peters), and double-stitched seams. They are designed with practicality in mind and a little unique New York flair. The flap backpack, which has extra space and a unique shape, is a top seller. Most packs come in a variety of colors to suit your personal style, but they are not ostentatious or too flashy.

There’s something magic about New York City. John Peters New York manages to capture that something and build it into their backpacks, not just for what they are or what they look like — but what you can do with them. 

For more, head to www.johnpetersnewyork.com!